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For Developers

Why 321 ICS?

321 ICS is proud to be the destination for home-movers in the UK. We have consistently grown our market share of UK home-mover activity and have cemented our place in the Top 10 busiest websites in the UK.


What are the benefits of being a 321 ICS member?


  • The biggest audience of home-hunters

  • 95% of home-movers said that they had previously seen or heard of 321 ICS

  • 75% said that 321 ICS was the property site they turn to first.

  • The average 321 ICS user visits more often, spends longer on our website and looks at more pages of property than the average user of any other property portal.

  • We send more than 1.5million emails to registered home-movers every week updating them on new properties added to 321 ICS by Agents and Developers.

  • We're proud to be able to say that Britain moves at 321 ICS.


Home-hunting tools

We are constantly working to make sure that home-movers continue to visit 321 ICS and, most importantly, choose to return time and time again. Recent developments include:

  • Draw-a-Search

  • Zoom-able' floorplans

  • Enhanced property details page

  • Sellers Area

  • Facebook 'like' and 'share'

  • 321 ICS's mobile platform


As a 321 ICS member your property listings will always be accessible to home-hunters, even when they are on the move, via 321 ICS's mobile platforms.

15% of searches on 321 ICS are performed using a mobile device

TV advertising

We regularly use national TV advertising helping us to attract our large audience of home-movers.

Search Engine Optimisation

Our dedicated team of web optimisation experts continue to improve our rankings on search engines like Google, so that more people find 321 ICS more quickly.


Social media

We've developed a large fan base of Facebook and Twitter followers that we communicate with daily, providing unrivalled dialogue and feedback.


Help to Buy for New Homes developers

321 ICS has been working with the Homes and Communities Agency (HCA) to promote the Governments' HomeBuy range to 321 ICS's unrivalled audience of home-hunters.


What can a 321 ICS membership offer me?

321 ICS plus

A range of tools and reports to help you in your day-to-day business, including the Best Price Guide to support the Agent Competitor Analysis tool that monitors your local competitive landscape.

Telephone Lead Recording Service

All calls can be recorded and played to ensure that each call is being handled as you'd like them to be.


Seminars are held around the country helping you to make the most of your membership and ensuring you have the competitive edge.

Account Management

A dedicated Account Manager will help find the best membership package for you. Our Customer Service team is also available to take your calls should you have any questions.

Marketing Material

Marketing material is available to order to show that you're a member of the UK's number one property website.

New Homes Development micro-sites

As well as listing individual plots in relevant lists of search results, new homes developers can now give home-hunters more information than ever by making the most of our development micro-sites.



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